- The smartphone market declined by 6% on an annual basis.
Smartphone Sale: American company Apple remains the new king of the smartphone market. In the first quarter of the year, Apple occupies the first position without any challenge. Let us tell you that at the end of 2025, Apple had overtaken Samsung and won the crown of the largest smartphone company. Google has also taken a big leap with the success of the Pixel lineup. If we talk about the overall market, there has been a decline of 6% in the smartphone market on annual basis. Let us know about this in detail.
Apple came first in the first quarter for the first time
According to the report of Counterpoint Research, Apple remains at the first position in the first quarter of this year. This is the first time that the company has achieved the first position in the first quarter. Currently, Apple has 21 percent market share and is ahead of Samsung (20 percent). The reason behind Apple’s success is the sale of its latest iPhone 17 series as well as aggressive trade-in offers. On the other hand, due to delay in launch and weak demand in the entry-level segment, Samsung could not get a boost and it slipped to second place.
Google took a big leap
There were already speculations about Apple that the company was going to come out ahead, but Google’s leap has surprised everyone. Due to increase in demand for Pixel lineup, Google’s sales have increased by 14 percent on annual basis. People are buying Pixel phones in large numbers due to AI features, computational photography and clean software experience. Recently launched Google Pixel 10a has also received good response from buyers.
Xiaomi is in third place
In the first quarter of this year, Apple is at first place with 21 percent market share, Samsung is at second place with 20 percent market share and Xiaomi is at third place with 14 percent market share. At fourth place is Oppo (including OnePlus and Realme) with 11 percent. Whereas Google and Nothing have made the biggest jump this quarter. While Google has registered 14 percent growth, Nothing has seen 25 percent growth. According to the report, from January to March, 1.26 billion smartphones were shipped worldwide. This figure is 6 percent (about 7.5 crore units) less than last year.
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