Snail Mail Trend: There was a time when you get a different kind of happiness as soon as the doorbell rings and someone brings a letter or money order. But today, even before the bell rings, the society’s app tells which delivery is coming, whether it is Amazon, Blinkit or Swiggy. Every day there is a delivery line at the door, but the fun is no longer there, only instant satisfaction is left. This is the reason why amidst this instant culture, people have again started waiting for real letters. Just searching snail mail on Instagram or Pinterest brings up beautifully decorated envelopes filled with tape, vintage stamps, dried flowers, colorful stickers, and beautiful handwriting.
What happens in Snail Mail Club?
In today’s digital fatigue environment, people are trying to keep themselves connected and create small communities, and that is why snail mail clubs are becoming a trend. Snail mail is not a new word, it has been in use since ancient times, because the letters coming by post used to reach as slow as a snail. What happens in this is that every month a social media account sends you a beautiful handwritten letter, an artistic postcard and some stationery items. Sometimes there are also things like bookmarks or fridge magnets, and sometimes a surprise element is also included. This is a completely subscription based model, which usually costs Rs 300 to Rs 500 per month, although this can change depending on the club.
Also read: Why does the groom come only on a mare? There is an interesting story hidden behind this wedding ritual.
Why is Gen Z liking this trend?
For many Gen Z people, this trend is not just about nostalgia, but they are more attracted to the newness of the analog experience. From pen pals to letter-writing workshops, this spirit of letters has always been present, it’s just that each generation has found its own way to connect with it. The sole purpose of this club is to make people feel the joy of receiving a letter again, they should stop and spend some time with that letter, look at its artwork, think about themselves.
Also read: Why does the groom come only on a mare? There is an interesting story hidden behind this wedding ritual.
