- This will keep personal information safe and change the advertising model.
Artificial Intelligence: In today’s time, most of the work has now been done online. In such a situation, online ads have also increased significantly. People are now shown different types of ads on most online platforms. Let us tell you that earlier it used to be that ads were shown to you according to what you see. Due to this, most of the companies used to keep an eye on the activities of the people. But now with the help of Artificial Intelligence a solution has been found. Let us know what is the whole matter.
Work will be done without creating a profile
According to research, now there will be no need to monitor the online activity of any user to know about him. Now this work can be done through AI. Actually, AI will no longer track the online activity of any user, rather AI will work on showing ads to the user by understanding whatever web page the user is working on at that time.
Let us tell you that whatever web page you are on, AI will understand well which ad will be best for you at that time. In this way people’s personal details will remain safe.
Will the method of online ads change?
Researchers at America’s University of Kansas have found in their study that Artificial Intelligence (AI) can show ads to a user as per his wish even without collecting personal information. This means that in the coming time, there will be no need to monitor people’s online activity to show online advertisements.
Test done on so many people
For your information, let us tell you that to test this method, scientists have tested it on about 1000 people. This test was conducted at four different stages. All participants were shown websites that contained contextual advertisements generated by AI. After this they were asked questions about their experiences.
In the first test, people liked moving or animated ads more than normal ads.
In the second test, it was found that the ads shown in the middle of the content were more effective than the ads shown on the side.
At the same time, in the third and last test, it was found that if an ad is given similar to the content the user is watching at that time, then people watch it more attentively.
Will the model of online ads change in future?
After this test, it is believed that if this technology is adopted on a large scale, then the entire method of digital ads can be changed. After this, companies will not need to track the online activity of any user for a long time, rather ads can be shown immediately based on the content being viewed at that time.
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