- The fee for 1 million tokens will be $2, reducing costs.
WhatsApp Business AI: WhatsApp has become a big messaging platform for people today. At the same time, WhatsApp business has also become quite popular among the people. In such a situation, Meta has now introduced a new pricing model for WhatsApp Business AI system. According to the information, now a new rule has come for Meta Business Agents to implement token-based billing system. Let us tell you that now for the use of AI agent in WhatsApp business, money will be taken not only on messages but through a new token based system.
Why did this new rule come?
Now let us tell you why the company has implemented this new rule. Actually, the company believes that this new rule is more transparent than before. First where money is charged per message. At the same time, now less tokens will be spent for easy questions due to which people will have to pay less.
New rule will come into effect from this day
According to Meta, this new billing system will be implemented from August 1, 2026. Let us tell you that this rule will be applicable to all business accounts using Meta Business Agent on WhatsApp Business Platform.
For your information, let us tell you that there are initiatives where payment is taken from people per message. But now in this new system, money will be taken from people according to the number of tokens used from asking questions to AI till getting answers.
what will be the price
Meta has set a uniform rate for the entire world. According to the information, a fee of 2 dollars i.e. about Rs 190 will be charged for 10 lakh (1 million) tokens. According to the company, a normal AI chat costs around 20,000 to 25,000 tokens. This means that the cost of an average conversation will be around 0.04 to 0.05 dollars i.e. around 4 to 5 rupees.
What will be the impact on businessmen?
For your information, let us tell you that this new billing system of Meta can have a direct impact on the traders. This system will directly affect those people who use AI Agent of WhatsApp Business on a large scale. Now you will not have to pay much money for normal conversation with AI. Compared to earlier, now business accounts will not need to pay for small messages because earlier Meta used to charge people per message.
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