- More than 2 crore daily active users decreased from Meta’s apps.
- Blamed Iran-Russia war and lack of connectivity.
- Complaints from users, advertisements and unrelated content in the feed.
- Now announced to promote meta original content.
Meta Active Users Drop: People are no longer enjoying using Facebook and Instagram. Latest figures are also testifying to this. 2 crore daily active users of other platforms including Instagram and Facebook have reduced. In fact, for quite some time now people have been complaining that the content coming on their feed is not of their choice. However, Meta has cited external reasons including restrictions on the internet as the reason for the decline in the number of users. Let us know about this in detail.
Crores of users reduced in one stroke
In its earnings call on Wednesday, the company said that 20 million daily active users of its apps have decreased. Talking about meta apps, apart from Facebook and Instagram, these also include WhatsApp and Messenger. Meta says that the company is not completely responsible for this shortage. The company has blamed external reasons for this, including connectivity issues due to the war in Iran and the ban on WhatsApp in Russia.
Questions are being raised on feed quality
Even though Meta is not ready to accept this, a lot of questions are being raised on the feed quality of Facebook and Instagram etc. User feedback shows that Facebook and Instagram feeds are now filled with advertisements and suggested posts. Many users say that they do not even see the posts of their friends and followed accounts. Their feed is filled with algorithm-driven recommendations. Many users are being shown the same content over and over again, low quality posts and completely unrelated content, making scrolling no longer fun.
Now Meta will change the algorithm
Amidst increasing criticism, Meta has now announced to update its recommendation system. Major changes will be made especially for Instagram’s feed. The company said that the new system will promote original content and reduce the visibility of reposted and less edited content. The effect of this will be that the reach of accounts that do not share the original post will be reduced. This will increase content diversity on the platform and creators will also be encouraged to create unique content.
Meta has recently made layoffs
Meta has recently reduced its workforce to manage its rising expenses. The company has shown the way out to 8,000 employees and has also decided not to fill 6,000 vacant posts.
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