- Google and Gucci will jointly create premium smart glasses.
- Google will make glasses fashionable and suitable for everyday use.
- Smart glasses will come in two versions, without display and with display.
- The first version may launch this year, with a Gucci-branded version next year.
Google And Gucci Smartglasses: Competition regarding smart glasses is increasing. Till now Meta remains the largest company in this segment, but this year its supremacy is going to face tough competition. Apple may launch its first AI smart glasses this year. Meanwhile, a latest information has made this race more fun. It is being told that Google has joined hands with luxury fashion house Gucci. Under this agreement, both the companies will jointly produce premium Android XR-based smart glasses. It will be designed for regular wear so that users can wear it throughout the day.
Google and Gucci come together
According to reports, in this partnership Google will use its tech expertise with Gucci’s design expertise. Google wants to design its smart glasses in such a way that it looks like a daily fashion device rather than a tech gadget. In such a situation, it is believed that refined finishing with stylish frame can be seen in these glasses. Through this offering, Google has made the competition tougher for Meta and Apple.
The trend started by Apple is gaining momentum
The trend started by Apple a few years ago is now gaining momentum. Actually, the tech giant had partnered with Hermès for a special edition of its premium Apple Watch. Now other companies are also following the same path and trying to convert their gadgets into lifestyle accessories. There are also speculations that Meta may join hands with Prada to stay ahead in the race.
Google is working on two versions of smart glasses
Like Apple, Google is also working on two versions of smart glasses. The company’s first generation smart glasses will focus on audio and camera-based assistance. This means that the user will get the option to use AI assistant, capture photo-video and real-type updates. There will be no display installed in these. The second version will be more advanced. It will have an in-lens display like Meta Ray-Ban glasses and it will work just like a phone.
When will Google’s smart glasses be launched?
The first version of Google’s smart glasses may be launched this year. It is believed that by the end of this year Google will launch glasses without display, while the wait for the Gucci branded version may be a little longer. It will be launched by next year.
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