- Tim Cook considered the 2012 Apple Maps launch a big mistake.
- At the time of launch, Apple Maps was not working properly in many places.
- Airpower and self-driving car projects also failed during Cook’s tenure.
- Tim Cook is proud of the Apple Watch and its health features.
Tim Cook’s Biggest Mistake: Apple CEO Tim Cook will leave his post in the next few months. From September 1, John Ternes will become the new boss of the company in his place. Recently Cook has told about the biggest mistake of his career. He said that while he was the boss of the company, launching Apple Maps in iPhone in 2012 was his big mistake. Cook also said that if he sat down to make a list of his mistakes, it would be very long, but Apple products remained safe from recalls and cancellations, which benefited the company.
Why does Cook consider Apple Maps a big mistake?
Describing Apple Maps, Cook said that this product was not ready, but when we were testing it locally, we felt that it was ready. Let us tell you that when Apple launched it in iPhone, it was not working in many parts of the world. At many places, it was sending users in the wrong direction and some landmarks were wrongly labeled. Overall, it was nowhere in comparison to Google Maps. The effect of the glitch in this product was also visible on the company’s management. Regarding this incident, Cook fired the company’s software chief Scott Forstall, while he was considered very close to the company’s former CEO Steve Jobs.
These were also Cook’s mistakes
Apart from Apple Maps, the launch of AirPower wireless charging mat during Cook’s tenure as CEO was also not successful. Similarly, Apple had also tried to make a self-driving car for many years, but this hard work did not bear fruit. The good thing is that the company never got into deep trouble due to these incidents.
Cook is proud of Apple Watch
Along with his biggest mistake, Cook has also shared his successes. The Apple CEO said that there are many things of which he is proud, but Apple Watch and its health features are a different matter. The Apple Watch was launched in 2014 with a heart-rate monitor. Cook told that earlier a user in Apple Watch Note had told him that his life was saved because of this device. Now many such notes come, but the first note was very special.
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