New Delhi. Whenever a new season of IPL starts, a question automatically comes to the fore, where did this league start from and at what stage it has reached today. This tournament, which started as an experiment in 2008, has today become the biggest brand not only of cricket but also of the global sports business. Every time a team in IPL is sold or the stake changes, the discussion goes back to the same place as it was in the beginning of 2008. As long as IPL remains in the media's attention, its brand will continue to grow stronger.
With every IPL, the feeling becomes stronger that this is not just a cricket league, but an economic and cultural revolution. Between 2027 and 2031, BCCI is expected to earn more than Rs 70,000 crore from broadcast revenue alone. This figure alone makes IPL the biggest commercial success in world cricket. Leagues around the world are trying to become like IPL, both glamor and quality cricket.
IPL became a golden bird
In a way, IPL is the country's biggest talent hunt, which runs for two months every year, making dreams come true and giving birth to new ambitions. This is its biggest strength and this is also the secret of its success. Now entering its 19th year, IPL is going to become even bigger in the coming times. It has become the most prominent brand of cricket in the world and its hold is going to remain strong in future also.
IPL has given a new identity to cricketers, a new investment platform to marketers, a great product to broadcasters and BCCI its 'golden bird'.
The rising prices of teams like Rajasthan Royals and Royal Challengers Bangalore clearly show that the value of IPL can double in the next decade. Despite adding about 100 crore cricket fans, IPL remains an exclusive club, where only big businessmen can become owners of teams. The opportunity to buy a team comes very rarely, and even if it does come, the price is so high that it is beyond everyone's reach.
T20 team made from IPL is invincible!
IPL has made Indian cricket, especially in the T20 format, such a force that it is difficult to stop. Tom Moody said in a recent CII session, we sit in different parts of the world and look at India's talent pool with surprise. There are many players in our team Lucknow Super Giants who can make a place in any international team, yet they are uncapped and looking for a chance in IPL. India has no shortage of talent. India can also field another team in the World Cup which is equally strong. IPL has a big contribution in this.
League connecting the country
The specialty of IPL is that it connects the whole of India. Even though Assam does not have its own team, the people there support Riyan Parag. Now that he is the captain of Rajasthan Royals, a large section of Assam has joined this team. This tournament is the stage where dreams become reality. It may be difficult to make a place in the Indian team, but getting a chance in the 10-team IPL is relatively easy and as soon as a player makes it here, he comes in front of millions of viewers and can become a star overnight.
