- Prices increased due to chip shortage, then reduced in the sale.
Smartphone in Online Sale: It is often seen that people wait for online sales to buy a new smartphone. People often get to see cheap smartphones in the sales of e-commerce sites Flipkart and Amazon. But have you ever wondered how you get such cheap phones in the sale? Let us tell you that buying a phone at a high discount is not always a profitable deal.
Compare with launch price
For your information, let us tell you that most of the customers compare the MRP and offer price shown during the sale. Whereas the correct comparison should be with the launch price of the phone. By doing this it becomes clear that many smartphones are still being sold more than their initial price or are available at a very slight discount.
Revealed in the report
Actually, the same trend was seen in the observation done by TechArc on 50 smartphones of 10 brands. According to the report, even before the start of sales by June 2026, 68% of smartphones were being sold at a price higher than their launch price. Not only this, even after the sale of Amazon and Flipkart ended, the price of most smartphones remained higher than the launch price. The same pattern was seen in brands like OnePlus, Samsung, Nothing and Lava.
Why do prices increase before sale?
For your information, let us tell you that there has been a continuous increase in the prices of global memory chips and storage components during 2026. Due to the increasing demand of AI data centers, the supply of memory used in smartphones was affected due to which the companies increased the prices of the devices. For this reason, companies had increased the prices of smartphones before the sale and reduced the prices during the sale.
This trend seen in Samsung phones
Now if we talk about Samsung’s flagship smartphones, the same trend has been seen in it also. Let us tell you that the launch price of Galaxy S25 was Rs 80,999 whereas it was available in Flipkart GOAT Sale for Rs 56,999. The biggest discount was seen on Galaxy S25 Ultra. This phone was available on Amazon for Rs 84,999 compared to its launch price of Rs 1,29,999, which was an actual discount of about 34.6%.
According to TechArc, Samsung’s flagship S-series models received an average real discount of 24.7%. However, the same benefit was not seen in the budget phones of F-series and M-series where the increased cost was directly passed on to the users.
Less discounts on OnePlus models
For your information, let us tell you that this trend has also been seen in the new smartphones of OnePlus. Let us tell you that the 12+256GB variant of OnePlus 15R was introduced at the time of launch for Rs 47,999. Later its list price was increased to Rs 54,999. It was made available at Rs 48,999 after a bank discount of Rs 3,000 during the Amazon Prime Day sale.
Now if we compare it with the increased list price, it appears to be a discount of about 10.9%. But compared to the launch price, the customer still had to pay about 2.1% more. That means the apparent discount did not convert into real savings.
Keep these things in mind
If you also want to buy a new smartphone, then it is important to keep some important things in mind. Always compare the launch price of the phone and the current sale price. Apart from this, do not take decision just by looking at MRP and discount percentage. Also read the terms and conditions of bank offer and EMI offer. Purchasing should be done only after looking at the old price history. That is why if you are also going to buy a new phone, then definitely keep these things in mind.
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